OK, so I’m in the Google+ beta and I’m playing around with it. I’m not yet certain that I completely “get it,” but then I’ve never been the biggest fan of Facebook. That said, Gary V is right on the money when he highlights the “hangouts” feature. I think that real-time communications using audio & video is going to be huge. It’ll be everywhere, and soon. With the talent & IP from GIPS Google is well positioned to dominate.